DemoMedia & News
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About

Independent journalism, considered slowly.

Founded September 2019 by Maya Ostrowski and Dev Kapoor. Reader-funded since day one. No display ads ever sold. Eight full-time journalists, fourteen regular contributors, eight country offices.

Why we exist

Media & News demo was founded on a question: what would a publication look like that took the time to be right, instead of the time to be first?

We started in September 2019 with two pieces a week and 320 paid subscribers. Six years later we still publish two pieces a week — mostly. We grew slower than we could have, deliberately. Every full-time journalist we hire is a multi-year commitment; we want to be able to pay them in 2030.

How we’re funded

  • Reader subscriptions: 92% of revenue. Currently 38,000+ paid subscribers across 89 countries.
  • Foundation grants: 6% of revenue. We accept grants only for specific reporting projects (climate, public-interest tech, regulatory accountability). All grants disclosed at /transparency.
  • Sustainer giving: 2% of revenue. Voluntary contributions from subscribers above the standard tier.

What we won’t do

  • Display advertising of any kind. We won’t add it. We won’t sell it. We won’t take it.
  • Sponsored content. Anywhere. Including newsletter advertising.
  • Aggregation. We don’t republish other people’s reporting under our brand.
  • Hot-takes or news-cycle reaction. Most of our pieces take six to twelve weeks to report.

Editorial independence

The editorial team and the business team report to the editor-in-chief, not the other way around. Foundation funders never see article drafts before publication. The masthead has full discretion on which subscriber-tier benefits we offer; the business team can’t commit us to features without editorial sign-off. These rules are in our bylaws and audited annually.

By the numbers

Six years of reader-funded journalism.

0 yrs

In publication

Founded September 2019

0+

Paid subscribers

Across 89 countries

0%

Revenue from readers

Foundation grants make up 6%; sustainers 2%

0

Display ads ever sold

We won’t. We never have.

Inside the newsroom

DC bureau
Editorial meeting, Wednesdays
London office
Audio production
Annual all-hands, Brooklyn
Late-night edit

Read the full transparency report.

Annual report covers revenue, expenses, foundation grants, hiring, and editorial decisions. Free, public, in PDF.