I design products that make complicated things feel obvious.
Independent designer + writer based in Lisbon. Currently leading design at Aurora; previously Stripe, Linear, and a couple of small companies that grew up.
Featured + cited in
- Wired
- Fast Company
- Sidebar.io
- It's Nice That
- Smashing Magazine
- Designer News
- The Verge
- A List Apart
Selected work
Aurora — Design system for a fintech that ships weekly
Led the rebuild of Aurora's design system over 9 months — 12 designers, 60 engineers, zero re-platform downtime. 2024.
Read case study→Linear — Cycle planning surface refresh
Contracted on the cycle planning experience. Three months. Shipped in v3.4. 2023.
Read case study→Stripe Atlas — Founder onboarding rewrite
Embedded with the Atlas team for two quarters. 7-step onboarding became a single guided flow. 2022.
Read case study→Letterpress — Independent newsletter platform
My own product. Built with a friend. 4,200 paid subscribers. Revenue: enough.
Read case study→What I’m thinking about
Lately: how design systems calcify when their authors stop using them. The friction in product-led growth funnels for technical buyers. Why the best onboarding flows feel less like a tutorial and more like a conversation. The economics of running a small media business as a side-thing.
I write about most of it eventually. Recent essays.
Recent essays
Working on something interesting?
I take on a small number of consulting engagements each year. Mostly design system work, product design audits, and the occasional 0→1 build.