Coastal Residences.
A two-week brief for a luxury developer — twelve homes, three coastlines, one cohesive visual language across print and web.
Client
Westmark Coastal — boutique developer of twelve coastal residences.
Timeline
10 shoot days across three locations, two weeks edit.
Locations
Maine coast, Big Sur, North Cornwall.
Use
Print brochure, web, two trade-magazine features.
The brief
Westmark Coastal had built twelve homes across three coastlines and was launching a unified marketing campaign. The previous photography was inconsistent — different photographers, different seasons, different times of day. The look was holiday-rental, not luxury developer. They wanted one photographer to shoot all twelve in a way that felt deliberate.
The approach
I scouted each location remotely first — satellite, weather history, sunrise/sunset times. Built a treatment around blue-hour exteriors, soft morning interiors, and a single "hero" mid-day frame at each property. Same lens (24-70mm f/2.8), same body (Phase One), same colour grade.
The shoot
Ten days of shooting, three on each coast. We hit blue hour every evening, dawn every morning, and shot interiors during the soft midday window. One assistant, one rented light kit per location. Zero stylists — Westmark prepped the rooms; I framed what was already beautiful.
The deliverable
240 finals. The brochure ran 88 pages. The web hero set ran 36 frames. Two trade magazines ran feature spreads — Architectural Digest in print, Dwell online. Westmark sold seven of twelve homes within six months of launch.
From the campaign
By the numbers
10
Shoot days
240
Final frames delivered
3
Coastlines
7/12
Homes sold within 6 months
Maya gave us a coherent visual identity in a single shoot run. The brochure and the website finally felt like the same brand.
Eleanor Pierce
Marketing Director, Westmark Coastal
Have a multi-location brief?
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