DemoSports / Club / Academy
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Eleven licensed coaches. Average tenure: eight years.

Every coach FA-licensed minimum Level 2; five hold Level 3. Safeguarding-trained, DBS-checked, reachable. Most have been with us five seasons or more — that’s the model.

Senior coaching staff

Helena Bridges

Helena Bridges

Head coach · Senior 1st

Twelfth season at the club. FA Level 3. Played at regional level for nine years before coaching. Coaches the senior squad + oversees the pathway.

Marcus Hall

Marcus Hall

Assistant coach · Youth pathway lead

Eight seasons. UEFA B licence. Runs the U13 → senior pathway. Former club captain.

Jenna Okafor

Jenna Okafor

Goalkeeping coach

Five seasons. Specialist GK coach (FA Level 3 GK). Works across senior + U16 + U13.

Ollie Tan

Ollie Tan

U16 head coach

Six seasons. FA Level 2. Took the U16s to regional cup semi-final last season.

Priya Ramesh

Priya Ramesh

U12 lead

Four seasons. FA Level 2. Foundation-phase specialist; runs Saturday-morning sessions.

Sam Lindqvist

Sam Lindqvist

Strength + conditioning

Three seasons. NSCA-CSCS. In-house S&C across senior + U16. Tuesday + Thursday evening sessions.

The non-negotiables.

Licensed minimum L2

Every coach FA-licensed minimum Level 2. Five hold Level 3. We pay for licence renewal + CPD.

Safeguarding-trained

DBS-checked + safeguarding-trained. We have a designated child-protection officer reachable 24/7 in season.

Pathway, not pyramid

Players move through age groups based on development, not just age. Late developers welcome — we’ve had three U16 promotions this season.

Parent comms

Every coach reachable by parents in-season. We publish hours + commit to 48-hour reply on non-urgent matters.

Player-led culture

Senior players co-coach the U16s. Captains are voted by squad. Coaches enable, players own.

Individual development plans

Every player aged 13+ has a written IDP, reviewed termly with player + parent. No surprises at squad selection.

We hire coaches the way we hire players: pathway, not poaching.