Maya Reyes
Founder & Creative Director
Founded the studio in 2013 after eight years at Pentagram. Leads brand engagements. Maintains the studio's design opinion. Lives in Brooklyn.
Senior team listed below. Everyone you meet at pitch is everyone you meet during the work — that's a hard rule.
Founder & Creative Director
Founded the studio in 2013 after eight years at Pentagram. Leads brand engagements. Maintains the studio's design opinion. Lives in Brooklyn.
Head of Product Design
Leads design systems and product redesigns. Previously design lead at a unicorn fintech. Wrote a book on design tokens nobody asked for but everyone bought.
Head of Engineering
Runs the engineering practice. Ten years of TypeScript on production. Reformed framework maximalist; now a quiet HTML-first advocate.
Strategy Lead
Runs discovery and definition. Former in-house at a B2B SaaS scale-up. Believes 80% of design problems are scoping problems wearing a costume.
Senior Designer (Brand)
Identity systems, naming, packaging. Ten years between Stockholm and Brooklyn. Has strong opinions about kerning and softer ones about typeface licensing.
Senior Engineer
Full-stack TypeScript, Next.js performance, edge architecture. Runs the studio's open-source contributions. Tired of being asked about React vs Svelte.