Since 2014
Built for people who want to be coached.
Three locations. Twelve coaches. One simple idea: everybody deserves real coaching, not a treadmill in a fluorescent room.
How we started
Fitness & Gym demo opened in 2014 as a single 1,800 sq ft strength studio. The premise was simple: most gyms run group classes of 25–40 people where the coach can't actually coach. We capped classes at 8, hired only certified trainers, and refused to sell year-long contracts that locked people into a gym they hated.
Ten years later we have three locations, twelve trainers, and 2,400+ active members. We still cap classes at 8.
What we believe
- Coaching beats motivation. Motivation runs out by week 3; a coach who watches your form keeps you progressing for years.
- Form before weight. The bar tells the truth about what you've earned.
- No annual contracts. If we're not earning your membership monthly, we shouldn't be locking you in.
- Real credentials. We won't hire 'fitness influencers'. Every coach holds NSCA, NASM, RKC, USAW, or USATF certs.
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